The Travel Lab
About Sarah – Interview Questions
Hi Sarah,
I’d love to capture the real story behind The Travel Lab and what makes you different. Please answer these questions in your own words. Don’t worry about grammar or writing professionally—just write as you would naturally speak. I’ll turn your answers into beautiful website content.
Your Story
Tell me a little about yourself.
Who is Sarah outside of travel?
What do you enjoy doing?
What are you passionate about?
How did your career in travel begin?
What first attracted you to the travel industry?
Was there a defining moment that made you realise this was the career for you?
You’ve now spent more than 30 years in the travel industry.
Looking back, what has kept you passionate about helping people travel?
The Travel Lab
Why did you create The Travel Lab?
What inspired you to start your own business?
Why was now the right time?
What does “The Travel Lab” mean to you?
Why did you choose the name?
What does it represent?
What makes your business different from booking online?
Imagine someone asks,
“Why shouldn’t I just book everything myself?”
How would you answer?
Your Clients
Who do you love working with?
Families?
Retirees?
Corporate clients?
Adventure travellers?
Groups?
Businesses?
Why?
What type of traveller gets the most value from working with you?
What do your clients usually thank you for?
What do they appreciate most after travelling?
Your Approach
When someone contacts you for the first time…
What happens?
How do you work with them?
Walk me through your process.
How would you describe your approach to planning travel?
What do you believe makes a truly memorable holiday?
What’s something many people overlook when planning travel?
Your Experience
Over 30 years…
What have you learnt about travel?
What changes have you seen in the industry?
What do people need from a travel professional today that they perhaps didn’t 20 years ago?
Personal Travel
What destinations have had the biggest impact on you personally?
Why?
Is there one destination you recommend over and over?
Why?
Is there somewhere you’ve travelled that completely surprised you?
What’s still on your own travel bucket list?
Favourite Experiences
What has been your most memorable travel experience?
Favourite meal?
Favourite city?
Favourite hotel?
Favourite beach?
Favourite hidden gem?
Philosophy
Finish these sentences…
Travel should…
A great itinerary always…
The best holidays…
The biggest mistake travellers make is…
My favourite part of my job is…
Looking Ahead
Where do you see The Travel Lab in five years?
What do you hope every client says after travelling with you?
Just for Fun
Coffee or wine?
Beach or mountains?
Carry-on or checked luggage?
Window or aisle?
Sunrise or sunset?
Favourite country?
Dream destination?
Most overrated destination?
Most underrated destination?
Finally…
If a visitor only remembers one thing after leaving your website…
What would you like that to be?